Light ricochets off the Milwaukee River, sending twinkling photons into Invivo Wellness, a gym and wellness center. On the roof, groups of students drink in the fresh air during seasonal yoga classes, their faces warmed by the sun and hair teased by the cool breezes that jump off the river below. Inside the bustling studio, certified instructors—with backgrounds as diverse as dancing and business—lead students through intense fitness classes. They also coach guests during one-on-one personal-training sessions within the sunny space. Whirring cardio machines comprise just one section of the space's equipment selection upon which clients might train.
Adjacent to the fitness center is Invivo's spa, a quiet and relaxed haven to counter the bustle of its next-door sibling. Populated by certified staff, the spa pampers guests with various massages to complement yoga.
What services does your business offer and what makes your business stand out from the competition?
We pride ourselves on not only offering unique and exciting dance and fitness classes, but building a relationship with our students and making a point to get to know everyone by name.
Exercise is challenging. How do you keep clients motivated and engaged?
Variety is key.
Energetic instructors and variety in routines help to keep people coming back for more!
What was the inspiration to start or run this business?
I have always wanted to share my passion for dance and for fitness with others.
What do you love most about your job?
The clients that I interact with on a daily basis.
When you need something to do on your day off, visit The Downtown Club in Milwaukee and indulge in a day filled with fun and adventure.
A personal trainer could be perfect for your workout routine. They'll help plan your workouts, provide support, and keep you motivated.
The Downtown Club's hot yoga classes provide students with peace of mind, body, and soul (and plenty of sweat).
Are you tough enough? To complete a cross fit challenge? You'll feel great when you finish it.
Jab, hook, kick! These kickboxing classes will teach you the basic fundamentals and give you a great cardio workout.
Parking is plentiful, so guests can feel free to bring their vehicles.
Lined with sky-blue walls and lush green plants, the studio emanates a deep respect for the earth, which staffers honor with a focus on local, organic foods and exercises that require minimal electricity, instead working the body through natural movements. "We were born to be runners; we were born to be strong, to use our muscle, so we learn how to do that the correct way here," says certified personal trainer Nick Lynch, Superb Health's owner. Lynch and his team of trainers and nutrition experts look to early humans to help clients unlock their physical potential, emphasizing getting fit through functional movements that improve strength and endurance in day-to-day activities.
Group classes revolve around functional training, bolstering the entire body with tools such as kettlebells, weighted ropes, and medicine balls. The studio's Adventure Workout thrusts groups into the great outdoors, where they gallop down riverside trails and practice pull-ups on tree branches and the tusks of wooly mammoths. Whether performed in a group or a one-on-one personal-training session, each workout is paired with healthy-eating tips crafted by Lynch and his wife Natalie, a registered nurse, who also leads meal-planning sessions and grocery-store tours to help patrons make healthy choices.
Anytime Fitness, which boasts 2,398 clubs in North America, makes it easier for average folks to etch out time for exercise by doing one simple thing: staying open 24 hours a day for 365 days a year. As fitness seekers challenge themselves on cardio and Hammer Strength machines and hoist Iron Grip free weights in clean, well-stocked facilities, security monitoring ensures they’re safe and producing enough sweat to meet official government standards. Members can also ramp up their exercise regimens with the help of Anytime Fitness’s staff of personal trainers, who demonstrate moves and sling motivating tips. After workouts, guests can shower in the private restrooms or hop into one of the tanning booths available 24 hours a day.
As a personal trainer certified by the American Council on Exercise and a licensed massage therapist, Chris Aiello, Jr., has a thorough knowledge of the human body. He created Workout Boss as a facility where clients can tap into his expertise to address issues related to health, posture, and injury all in one place. He chats with patrons during personal-training sessions, encouraging them while blending cardio and a range of exercises in a gym with free weights, cable machines, kettlebells, and punching bags. On massage tables, therapists employ specialized techniques such as myofascial release and lymphatic drainage, which aim to straighten postural irregularities and detoxify muscles, and utilize deep-tissue massage to ease pain from sports or other injuries. The trainer also draws on a stock of recipes and nutritional advice to help clients augment workout plans and shed inches.