One or Two Buckets of Beer at the Wisconsin Ave Bridge Celebration (Up to 54% Off)

Kilbourn Town

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To be considered a historical landmark, buildings must be at least 50 years old and contain at least one Founding Father's skeleton. Feel history in your bones with this Groupon.

Choose Between Two Options

  • $7 for one bucket of four beers (a $14 value)
  • $13 for two buckets of four beers each (a $28 value)

On Saturday, September 22, visitors can sip Heineken or Amstel as they attend the bridge-raising ceremony, which begins with an address by mayor Tom Barrett. The event continues with a 20-boat parade down the river, live music and performances, and riverside exhibitions from more than 50 local artists. The event runs from noon until 10 p.m.

Wisconsin Ave Bridge Celebration

On Saturday, September 22, Milwaukee mayor Tom Barrett will gather local businesses, community leaders, and citizens between the two bridge houses of the Wisconsin Avenue Bridge. There, he will ceremonially raise its steel structure and announce a mission to revitalize the street. Following the ceremony, more than 20 motorboats and sailboats will surge down the river and under the bridge, each decked out in Milwaukee-themed decorations and bright colors. Near the bridge, Historical Society members will stage a reenactment of the Milwaukee Bridge War of 1845 and initiate a game of tug of war across the street; on the bridge, meanwhile, trainers from Gold’s Gym will lead lightly sweating groups through yoga poses.

Visitors drink and dine to the sounds of live music and multicultural dance performances as well as the sights of a one-act play on two stages on the Riverwalk. They can browse local vendors at a craft market, explore permanent sculpture installations, and stroke their chins while gazing at art pieces in paint, photography, blown glass, and other media from more than 50 local artists at booths along both sides of the river. As the crowd mills about throughout the event, artists from the Plein Aire Painters’ Association make art live, painting the beautiful city skyline and buzzing groups of people. A complimentary water taxi runs between both Riverwalks throughout the day’s festivities.

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    Kilbourn Town

    161 W Wisconsin Ave

    Milwaukee, Wisconsin 53203


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In a Nutshell

Buckets with four Heineken or Amstel beers allow for casual sipping during bridge-raising ceremony, boat parade, and battle reenactment

The Fine Print

Expires Sep 22nd, 2012. Limit 1 per person. Limit 1 per visit. Valid only for option purchased. Must be 21 or older. Valid only for Heineken or Amstel beer. Not valid for Happy Hour special. Subject to weather. Must use promotional value in 1 visit. Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.

Outdoor festivals designed to encourage you to take advantage of the good weather