Did you know that, on average, 88% of the seats in a movie theater remain empty during a showing? According to the New York Times, this phenomenon really surprised Sean Wycliffe a few years back when he went to see the Oscar-winning film The King's Speech and shared the theater with only two other audience members. With all the focus on online video services, Sean realized movie theaters were being overlooked, and came up with a concept that could help movie houses fill their empty seats.
His brainchild became Dealflicks, a website that offers customers discounted tickets (sometimes with popcorn or soda) for same-day showings. Customers shop a selection of deals, each of which is specific to a particular film, theater, and showtime, and upon purchase, receive an email voucher they present at the theater's ticket counter. Dealflicks is partnered with theaters around the country, particularly independent and neighborhood venues, such as the treehouse of the enterprising kid down the street.
iFLY simulates skydiving without plummeting toward the earth at 9.8 meters per second by floating patrons in a vertical wind tunnel. Unlike an amusement-park ride, simulator, or a jump off a one-story house, the vertical wind tunnel re-creates the experience of actual flying, with professional instructors controlling the airflow the entire time and communicating with fliers via hand signals. iFLY’s cache of earplugs, flight suits, helmets, and goggles keep divers protected during flight. iFLY plans flights for groups of all sizes and occasions including birthdays, corporate events, and summer camps.
Grammy winner and R & B singer Rihanna unleashes her formidable pipes and celebrated songbook as she continues on her LOUD tour. Vibrant costumes and first-rate production harmoniously augment the singer's chart-topping oeuvre, which includes hits such as "Umbrella," "S & M," "Only Girl (In the World)," "SOS," and "What's My Name?" From the Oracle Arena's 100-level seats, concertgoers can marvel at the elaborate set pieces gilding the stage as their eardrums feast like hungry dachshunds in an unmanned pizza parlor. Opener J. Cole adds his own vocal talents to the evening's aural enticements, creating a two-pronged attack on musical monotony.
From the cabernet-hued curlicues on the carpets to the gilded columns and soaring ceilings, the Alameda Theatre is steeped in history. During the Second World War, soldiers crowded in to watch films in the auditorium, which also has spent stints as a practice area for rock bands and as a skating rink. The theater was recently brought out of dormancy with an extensive renovation project that restored the glow to its art-deco façades and towering neon sign. Gold leaf, some still intact from the building’s construction in 1932, leads eyes up to a screen 50 feet in width.
A packed schedule of first-run films flickers to life on the big screen, with showings in 3-D letting audiences see explosions leap from the flat surface or watch pieces of the Hulk’s hard-to-program VCR fly past. The historic theater also showcases classic films such as The Graduate or The Wild One every week, and hosts a talent show every Friday and Saturday evening.
Inside private rooms bathed in earthy hues and filled with simple furnishings, Body Techniques' staff treats patients with holistic services designed to soothe the body and mind. The studio's massage-therapy sessions, acupuncture treatments, and stress-management programs aim to reduce stress and bolster bodily health without relying on medications or itchy cybernetic implants. Body Techniques' owners draw on more than 30 years of industry experience as they personally interview, screen, and train each staff member. The clinic's healing hands can travel to corporate clients and offices to conduct onsite massages, lead health-education classes, and imitate ocean-wave sounds for noontime naps.
Captain Aqua's enthusiastic instructors plunge developing divers and nascent Neptunians into the exhilarating realm of scuba in the introductory Try Scuba course. In the pool’s safe confines, the resident pros—with more than 50 years of combined diving experience—guide amateur aqualetes through the basics of breathing underwater, an experience as eye-opening and electrifying as Flipper's shrill rap battles with Shamu. Though prospective fin jockeys must provide their own towel and swimsuit, Captain Aqua's furnishes other necessary aquatic accouterments. Students should bring a mask, snorkel, and fins if already owned; otherwise, they are available to borrow, free of charge. Call Captain Aqua's to schedule a class, for updated info on class times and dates, or to show off a recently learned whale mating call.