In renovating the new location of California Wine Merchant, owner Greg O’Flynn and wife Deborah worked hard to draw inspiration from the original location, with its floor-to-ceiling redwood wine racks built by Greg and its focus on California wine. Every wine goes through blind tasting by Greg and his knowledgeable staff, who employ sharp palates to evaluate the wine's aroma, acidity, and stock options. The store's vast inventory highlights Cali labels and incorporates a handful of imports and cult favorites such as Screaming Eagle and Opus One. Open seven nights a week, a full wine bar offers a menu of 35–50 wine varieties by the glass with cheese plates to pair, plus a few craft beers. Above the cozy bar, artful hanging lights of twisted metal resemble grapevines, and large portraits of grapes pay homage to the many fruits martyred in the grape stomp.