Beyond the occasional vegan or lactose-intolerant eater, San Francisco is more or less united in its adoration of cheese. Whether an ordinary cheddar slice to melt atop an omelet or an artisanal offering meant to be paired with wine and charcuterie, the city has a hankering for the stuff, with plenty of quality cheese shops for cheeseheads to pick their favorites.
Buying, preparing, and eating produce from the farmers' market is nutritious, supports the local and organic movement, and is good for the environment. But it also alleviates the mundane weekly grocery store run to a much more enjoyable experience. The farmers' market is a place for discovery, for meeting and conversing with farmers, and for tasting things to tickle your tastebuds.