In an interview with The New York Times, Rover.com’s CEO Aaron Easterly describes his business as a means of connecting "dog owners who need care for their animals to dog lovers willing to provide it for some extra cash.” Thus, his business serves as a friendly alternative to “lock[ing] their dog in cage for a week” at a kennel. Providing dogs with a real house or apartment to call home while their owners are away, Rover.com calls upon dog fanatics in communities across the country to showcase their walking, feeding, and ear-scratching skills by boarding or staying at the homes of local pooches.
Owners can peruse the online profiles of potential hosts, seeking out a caretaker based upon their reviews, personal preferences, and availability. Once connected with the pet-sitter, owners can schedule an optional meet-and-greet between hound and human to ensure a compatibility of personalities and rising signs. While on vacation, dog parents keep in contact with their four-legged friends and their sitters via Rover.com’s messaging service. The company’s dedication to canine well-being extends to their Sit a Dog, Save a Life program, which grants the site’s sitters a chance to donate the entirety or a portion of their profits to a pet-related charity such as The Animal Rescue Site or the Coalition to Unchain Dogs.